Wouldn't it be great, if by the time people reached out to you, they had already sold themselves on your offer?
Is that even possible?
YES!
How? ⤵️
Through clear messaging and copy.
What's the difference between messaging and copy, and do you need both? ⤵️
Your messaging is WHAT you talk about while your copy is HOW you talk about it (the words you use, the tone, the style, etc.).
They work together as a team to help you stand out amongst the competition.
Your messaging and your copy are what make you YOU!
And when done well, your words (written or spoken) will do the selling for you!
That means, if you don’t like 1:1 sales calls or going to networking events, you don’t have to do either of those things.
Um, yes, please.
So, how do you write in a way that turns browsers into buyers?
Let’s simplify the process.
Whether you are writing a social media caption, an email, or a blog, you really only need to worry about THREE sections:
1️⃣ HOOK
This piques people’s interest and will prompt them to keep reading. This could be an unpopular opinion (something polarizing), a question you hear often, a shocking (borderline unbelievable) fact, or a statistic.
To figure out if your hook is catchy enough, ask yourself: if I didn’t know anything else about this post, after reading the first line, would I have questions? If the answer is yes, it is catchy!
(Scroll up to the top of this blog to see the hook I used!)
Here are some hook ideas for you:
[number] mistakes you’re making in [your niche] (i.e. 5 mistakes you’re making in your online business)
the secret to [achieving a relatable goal] (i.e. the secret to bouncing back from burnout)
[number] of things you need to know to [accomplish a goal] (i.e. 5 things you need to know to build your business without social media)
2️⃣ BODY
This is where you will relate, educate, engage, enlighten, and/or sell. Break this down into THREE tangible points for your audience.
(Even better if you can solve their problem in 3 steps!)
The rule of 3 states that ideas, characters, thoughts, etc. presented in threes are more effective and more memorable.
If you are writing an email or a blog, you can even bold, underline, or italicize points to highlight importance and help with readability.
Be sure, regardless of the platform, that you include lots of white space to make it easy for the reader to skim.
3️⃣ CTA
The goal of a call to action is to get the reader to take an action (obviously)! What do you want your audience to do? Join your email list? Subscribe to your channel? Share your post with a friend? Buy your product? Whatever your CTA is, keep it simple!
Some ideas for CTAs:
Social media caption:
Follow [your IG handle] for more tips like these!
Hit that paper airplane and share to your stories if this resonated.
Save this for the next time you need inspiration.
Double tap if you want more content like this.
Drop your favorite emoji in the comments if this was helpful!
Blog:
If you are looking for more guidance on how to [XYZ], subscribe to my email list for tips and tricks delivered straight to your inbox [HERE].
For my top personal development book recs, check out my Amazon storefront [HERE].
Watch this free training to learn how to build a business off of social media [HERE].
Grab the PDF linked [HERE] to learn how to optimize your account for lead generation.
Email:
Do you have a friend who would appreciate this info? Forward this email to them!
Reply to this email and share your biggest takeaway.
Take a screenshot of these tips and tricks and share on your IG stories (don’t forget to tag me [IG handle]!).
Enroll in XYZ program now by clicking here.
If you want to read more, check out the blog I wrote about this exact thing [HERE].
Algorithms are usually based on human behavior, meaning an algorithm is paying attention to how people respond and react to your piece of content.
Ask yourself: how can I use this piece of content to make someone laugh or create a relatable experience in some way? This will inspire your audience to take action.
To summarize, if you want your [written] words to do the selling for you, there are three sections to consider in each piece of content you write: the hook, the body, and the CTA. First, catch their attention. Second, help them solve a problem in 3 steps. Third, tell them what you want them to do next.