If you’re considering adding email into your marketing strategy, but you're still hesitant, you might be thinking… ⤵️ “There is no possible way I could add anything else to my already-very-full schedule.” 📅 If that’s you, I really do get where you’re coming from because I used to feel the same! If I could play devil’s advocate for a moment (not that I ever could be an actual advocate for the devil!)… ⤵️ Is it possible that you feel overwhelmed with the thought of adding something else to your already-overflowing plate simply because you’re spending the majority of your time and mental energy on social media? 😬 It’s okay if you are! If social media is your bread and butter, keep on keeping on 👏🏼 On the other hand, if you feel like you’re on a hamster wheel of content creation and have little to show for your efforts… ⤵️
What if you focused that same attention and effort toward creating an evergreen marketing strategy instead? 💌 When I say the word “evergreen,” I mean a piece of content or a system you create once that is available forever and that works to continually attract the right people into your sphere with the goal of ultimately converting those people into paying clients. In other words, it works for you and without you! ♻️ Social media is NOT an evergreen strategy! Your social media content oftentimes dies a quick death ☠️ If you’ve ever spent hours on a reel only to have five people see it, that’s what I mean
raise your hand if you’ve ever felt personally victimized by the algorithm 🙋🏼♀️
I am not hating on Instagram (or any social media platform for that matter), but I know how much time goes into consistent content creation and how it can feel like you’re screaming into a void. Social media is a LOUD place. Everywhere you scroll, someone is selling their offer.
people on social media be like...
While there is nothing wrong with that, it can be extremely challenging to stand out. Not to mention, only 12.5% of consumers go to social media to make a purchase. Most people on social media are there to consume information and/or be entertained rather than pull out their credit card. What does this mean to you? Your ROI on social media is low! It usually ends up being a whole lot of work for very little return. Imagine creating a few pieces of content ONCE and being able to take a step back from social media while those pieces of content work for you and without you to build your authority, fill your pipeline with qualified, eager-to-hear-from-you people, and ultimately make more sales… all on autopilot!
So what’s the strategy? ⤵️ I teach a 4-step simple process in my free Simply Foundational course, so you can do just that! If you want to get hours of your time back, click here to get access to the course.
Always rooting for you!
TLDR: Are you curious how to market your business without spending any time on social media? Are you wanting to generate consistent leads without you having to show up online every day? I recently created a free course to help you do just that!