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The Secret to Writing Copy that Converts

If you have no idea where to start when it comes to writing copy that converts, let’s simplify the process.


Whether you are writing a social media caption, an email, or a blog, you really only need to worry about THREE sections:


1️⃣ HOOK

This piques people’s interest and will prompt them to keep reading. This could be an unpopular opinion (something polarizing), a question you hear often, a shocking (borderline unbelievable) fact, or a statistic.


To figure out if your hook is catchy enough, ask yourself: if I didn’t know anything else about this post, after reading the first line, would I have questions? If the answer is yes, it is catchy!


Here are some hook ideas for you:


  • what I learned in [# of years] of [solving problem] (i.e. what I’ve learned in 7 years of being a 7-figure entrepreneur)

  • [number] mistakes you’re making in [your niche] (i.e. 5 mistakes you’re making in your online business)

  • the secret to [achieving a relatable goal] (i.e. the secret to bouncing back from burnout)

  • [number] of things you need to know to [accomplish a goal] (i.e. 10 things you need to know to retire a millionaire)


2️⃣ BODY


This is where you will relate, educate, engage, enlighten, or sell aka the meat and potatoes. Break this down into T H R E E tangible points for your audience. The rule of 3 states that ideas, characters, thoughts, etc. presented in threes are more effective and more memorable.


If you are writing an email or a blog, you can even bold, underline, or italicize points to highlight importance and help with readability.


Be sure, regardless of the platform, that you include lots of white space to make it easy for the reader to skim.


3️⃣ CTA


The goal of a call to action is to get the reader to take an action (obviously)! What do you want your audience to do? Join your email list? Follow you? Reply to your email? Share the post to their stories? Tag someone? Whatever your CTA is, keep it simple!


Some ideas for CTAs:


social media caption:

  • Follow [your IG handle] for more tips like these

  • Hit that paper airplane and share to your stories if this resonated

  • Save this for the next time you need inspiration

  • Double tap if you want more content like this

  • Drop your favorite emoji in the comments if this was helpful


blog:

  • If you are looking for more guidance on how to [XYZ], subscribe to my email list for tips and tricks delivered straight to your inbox [HERE]

  • For my top personal development book recs, check out my Amazon storefront [HERE]

  • Watch this free training to learn how to build a business off of social media [HERE]

  • Grab the PDF linked [HERE] to learn how to optimize your account for lead generation


email:

  • Do you have a friend who would appreciate this info? Forward this email to them!

  • Reply to this email and share your biggest takeaway

  • Take a screenshot of these tips and tricks and share on your IG stories (don’t forget to tag me [IG handle]!)

  • Enroll in XYZ program now by clicking here

  • If you want to read more, check out the blog I wrote about this exact thing [HERE]


Algorithms are usually based on human behavior, meaning an algorithm is paying attention to how people respond and react to your piece of content. Ask yourself: how can I use this piece of content to make someone laugh or create a relatable experience in some way? This prompts your audience to engage.


To summarize, if you want to write copy that converts into more leads, more website clicks, more sales, etc., there are three sections to consider (the hook, the body, and the CTA). First, catch their attention. Second, help them solve a problem in 3 steps. Third, tell them what you want them to do next.


If you are an online service provider who wants more tips and tricks like this sent straight to your inbox on a weekly basis, subscribe to my email community here.

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