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How to Build a Profitable Online Business Without Relying on Social Media

What would you do if you woke up tomorrow and social media no longer existed?

A lot of us might say good riddance (me included lol) but what if you are using social media to build a business or make an income? YIKES.

Here’s the truth: your social media is BORROWED SPACE! We have this idea that we “own” our Instagram followers... After all, we were the ones that busted our booties to grow our communities, but we do NOT own our social media audience. The platform does. That means that it can be taken away in an instant, whether the app shuts down or you get hacked or locked out of your account (and if we are being honest, the algorithm does whatever it wants 🤣 CAN I GET AN AMEN?!).

Another problem with building a business solely on social media (besides the fact that you don’t own your social media) is that social media is not technically an evergreen marketing strategy ("evergreen" meaning something that is always available; it’s a system you set up once that works for you without you)… Your content oftentimes dies a quick death ☠️

If you’ve ever spent hours on a reel only to have five people see it, that’s what I mean. Social media can be exhausting if you are constantly creating content and feeling like nothing is happening.

Another frustrating piece of the puzzle is that none of us can post a piece of content on social media and know with complete confidence that it will get seen by every single one of our followers. That just doesn’t exist! In fact, your content is seen by less than 10% of your audience.

According RivalIQ’s benchmark report, the average engagement rate on Instagram is 0.68%...less if you’re me 🤣🤣🤣 That’s a lot of content creation for only a handful of people to see it.

And let's not forget about the Instagram blackout of 2021! I am not hating on Instagram (or any social media platform for that matter), but at the end of the day, social media is FREE, which means that when you create an account with the platform, you agree to play by their rules.

You really don't have any control over your business when you leave it in the hands of a free platform. For no reason at all, your account can be suspended, hacked, or even terminated completely. And good luck getting in touch with someone at Instagram. Have you noticed there is no help chat available? It's just too risky!

Social media should NOT be your business plan (even if you are in the business of social media!). It should simply be a tool in your tool belt.

So what can we do to protect our businesses OFF of social media?

Start building an email list!

Did you know that there are 4 BILLION daily email users?! This number is expected to climb to 4.6 billion by 2025. I think it’s safe to say that EMAIL IS NOT DEAD!

While it can feel like you’re playing Russian roulette with your content on social media, with email, nothing is left to chance. You can be confident that 100% of the emails you send out will land in every single subscriber’s inbox (you also own 100% of your email list, meaning no one can take it away)!

🙌🏼 PTL 🙌🏼

Not to mention, your message is 5x more likely to be read when it’s shared as an email rather than a social media post!

Here are 3 steps to building your email list:

1️⃣ Create a juicy piece of freemium content (i.e. a free guide, PDF, course, training, template, etc.). that serves your ideal person.

2️⃣ Create a landing page to collect emails in exchange for the freemium content. This builds your email list (which you own) full of people who are the exact right fit for you! 📈

3️⃣ Nurture and sell using a pre-created evergreen email sequence. When someone gives you permission to email them, they are taking an action that basically says, “Please help me!!!” They truly want to hear from you because they believe you can help them to solve a problem, so use your email to do exactly that!

Utilizing email will not only increase trust with your ideal client, it has the ability to increase your income. Be proactive, protect your income, and algorithm-proof your business… start building your email list TODAY!

Need help with email? It's what I do! I am an email copywriter that can help you with all of the above and more (creating a free "course" as your lead magnet, landing page/opt-in creation, automating your lead magnet, creating your welcome sequence, building out your sales funnel, creating and scheduling your weekly email newsletters, etc!). Have a specific question? Email me at

Not ready to hire me just yet? Listen to this podcast in the meantime! Oh and if you'd like more tips and tricks just like this blog delivered to your inbox every week, join my email community here.

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