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How to Build a Profitable Online Business Without Relying on Social Media

What would you do if you woke up tomorrow and social media no longer existed?

A lot of us might say good riddance (me included lol) but what if you are using social media to build a business or make an income? BIG YIKES.

Here’s the truth ⤵️

Your social media is borrowed space. You are essentially building your castle on land you don’t own.

We have been led to believe that we “own” our Facebook fans, Instagram followers, LinkedIn connections, YouTube subscribers, etc.

After all, we were the ones that busted our booties to grow our communities… but we do NOT own our social media audiences. The platform does.

That means that they can be taken away in an instant, whether the app shuts down or you get hacked or locked out of your account for no good reason.

Another problem with building a business solely on social media (besides the fact that you don’t own your social media) is that social media is not technically an evergreen marketing strategy.

When I say the word “evergreen,” I mean a piece of content or a system you create once that is available forever and that works to continually attract the right people into your sphere with the goal of ultimately converting those people into paying clients. ♻️

In other words, it works for you and without you!

Social media is NOT an evergreen strategy!

Your social media content oftentimes dies a quick death ☠️ If you’ve ever spent hours on a reel only to have five people see it, that’s what I mean 🙃

Another frustrating piece of the puzzle is, thanks to the constant algorithm changes, none of us can post a piece of content on social media and know with complete confidence that it will get seen by every single one of our followers.

That just doesn’t exist!

The algorithms keep organic reach relatively low in an effort to push you to either ⤵️

1️⃣ pay as much as possible for ads in order to reach your audience 💰


2️⃣ stay on the platform 24/7 to churn out content piece after content piece, essentially working for them for free.

In fact, your content is seen by less than 10% of your audience.

According RivalIQ’s benchmark report, the average engagement rate on Instagram is 0.68%...less if you’re me 🤣🤣🤣

That’s a lot of content creation for only a handful of people to see it.

And let's not forget about the Instagram blackout of 2021!