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frequently asked questions

ongoing monthly retainers 

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Erin has helped me with getting my emails going weekly, and I've been getting more responses/interest in just 2 weeks! She has a great way of engaging your contacts and making sure they feel like more than customers. Highly recommend her services!


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retainer package #1:

full-service DFY email

the money is in the list!


email marketing has the power to build trust, deepen relationships, and make you some serious moolah. did you know that for every $1 you spend on email, you can expect an average return of $42?! that's a 4,200% ROI... HOLY WOW! email offers the highest return on investment... PERIOD.


what does this mean for you? when you communicate with your list regularly and strategically (meaning you're not always trying to pitch your offer!), your email list can become your #1 source of income.

this monthly email retainer package is perfect for you if...

  • you see the power of having an engaged email list but you're not sure where to start or what to say​

  • you are wanting to protect your business off of social media (or get off of social media all together)

  • you have an email list already, but it's small and/or you haven't been consistent in sending weekly emails

  • you are already super clear on your target audience/ideal customer and how you help him/her

  • you have zero time with a to-do list a mile long, and you just want an expert to come in and handle everything, so you don't have to think about it​

  • the backend of your email service provider feels chaotic, and you want to streamline everything​

  • you want to deepen your relationships, nurture your audience, and make more sales without social media


  • monthly strategy calls + weekly updates

  • 12-5pm MT monday-thursday support

  • audience/market research

  • compelling content for 1-2 emails/week with subject lines to get your emails opened, clear CTAs, and fun GIFs (if you're into that!)

  • 2-3 revisions per email before scheduled to send

  • emails planned, written, uploaded, and scheduled into your email service provider

  • regular A/B testing if applicable

  • list cleaning and management

  • segmentation/tag setup

  • welcome email sequence build out + implementation/automation

  • ongoing deliverability testing and analytics to ensure you stay out of the spam folder

I will step in to fully manage all things email marketing for you (copy, strategy, automations, and deliverability), so you can be confident that your email list is always working hard for you.

retainer package #1 investment:

$1,600 for the first month and $1,200/month afterward

*3-month contract*

retainer package #2:

blog writing + management

did you know that business owners who prioritize blogging are 13x more likely to have a positive return on investment than those who don’t?


yep! businesses with blogs produce an average of 67% more leads than those without blogs.


blogging plays a huge role in consistent lead generation and authority building. why?

blogs are long-form informational articles that educate your audience on a specific topic while establishing that you really know what you’re talking about and that you are qualified to help the reader solve their problem.

when you do this successfully, people WANT to hear from you and will do whatever they can to join your email list, which is the ULTIMATE goal if you ask me! in this way, blogs fill your pipeline with eager-to-hear-from-you people.

blogs fit perfectly into an evergreen marketing strategy (meaning it works for you and without you!) because the content is available forever and ever until you decide otherwise, which means you only need a handful! as long as the topic is relevant and you’ve answered a specific question and/or solved a problem for people within the blog, there will continue to be an audience searching for that information.

this means your blog will generate traffic for years to come!


  • one strategy session every 90 days

  • 12-5pm MT monday-thursday support

  • 4 SEO-rich blogs per month (500-1,500 words)

  • up to 3 rounds of revisions (if needed)

  • topic research, writing, and editing

  • keyword research and implementation

  • search engine optimization for each post

  • blogs uploaded and scheduled on your website

  • titles, meta descriptions, slugs, and meta keywords

  • internal/external links within each post to build your email list

  • monthly review of blog analytics​

this monthly blogging retainer package is perfect for you if...

  • you want to increase your Google rankings while building authority and thought leadership in your industry

  • you want to bring more qualified leads and paying customers into your business without social media (on autopilot)

  • you have been consistently creating valuable content for social media, email, podcasts, your online course, etc., and you are looking to repurpose it to live on your website, so your ideal customers can find you forever and ever

  • you are looking for someone to come in and take over the whole shebang – the writing, the optimization, the uploading, the scheduling, etc. – so you can be confident your message is landing in front of the right people consistently

  • you're looking to grow your email list full of eager-to-hear-from-you people

I will build a custom strategy that will establish you as a thought leader in your industry, filling your pipeline with qualified, eager-to-hear-from-you people.

retainer package #2 investment:


*3-month contract*

retainer package #3:

2-in-1 DFY email + blog writing

don't want to have to choose between expanding your reach and nurturing your audience? you can have the best of both worlds with this package, which is a combination of both the DFY email package and the blog writing + management package.


when paired together strategically, email and blogs dramatically increase website traffic, lead generation, and conversion. if you’re looking for a secret weapon, this combo powerhouse is the SAUCE.

this 2-in-1 monthly retainer package is perfect for you if…

  • you want to simultaneously increase your Google rankings, build your authority, expand your reach, fill your pipeline with qualified, eager-to-hear-from-you clients, and build know, like, and trust with your audience

  • you understand the long game and are prepared to be patient and trust the process

  • you want to deliver serious value to your audience beyond what you are selling

  • you’re looking to grow your email list full of qualified leads in the most efficient way possible

  • you’re over social media and want to build a business without it!


  • one strategy session every 90 days

  • 12-5pm MT monday-thursday support

  • 4 SEO-rich blogs/month (500-1,200 words) uploaded and scheduled

  • 4 emails planned, written, uploaded, and scheduled into ESP

  • up to 2 revisions per post/email before scheduled to send/publish

  • audience/market research

  • keywords, meta descriptions, tags, and titles

  • monthly review of analytics

  • email sequence build out + implementation/automation

  • internal/external links within each blog post to funnel leads to your email list

You can confidently take a step back from social media while your evergreen blog content and done-for-you emails work for you and without you to build your authority, fill your pipeline with qualified, eager-to-hear-from-you people, and ultimately make more sales… all on autopilot!

retainer package #3 investment:


*3-month contract*

blog writing + management
2-in-1 DFY email + blog writing
full-service DFY email
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