this email demonstrates my ability to take a complex topic like neuroscience and make it easy to understand and fun to read.

this email demonstrates my storytelling ability to connect with and relate to readers.

this email shares one of my brand pillars (mental health and wellness) by offering a strategy and actionable next steps for readers.

this email offers tangible takeaways and action steps to help the reader solve a specific problem while keeping my unique stance top of mind for readers, which allows me to stand out amongst the competition.

this email establishes a unique and polarizing perspective, which increases brand awareness and drives traffic to my email list.

this email humanizes my brand by being transparent in my struggles.

this email reveals one of my core beliefs, giving readers a glimpse into who I am as a person and how I do business.