Sammy offers bridal hair and makeup, and she came to me wanting to update and simplify her website while streamlining her booking process.

She used words like light, bright, airy, friendly, and comfortable when explaining how she wanted her website to look and feel.

She mentioned that she was getting a lot of the same questions prior to booking, which was creating a lot of back and forth between her and her potential clients. I worked to first create copy that addressed the FAQs she was getting to simplify the booking process. This involved building a story to convey who Sammy is a person and what her values are.

A bride's hair and makeup is one of the most important aspects of her big day (besides marrying the love of her life, of course!). When she is looking to hire a hair and makeup artist for her wedding day, a bride is considering someone who 1) is great at her craft, 2) is able to understand the bride's vision, 3) is able to deliver a beautiful final look, and 4) is able to make the bride feel comfortable and beautiful on a day that is full of nerves and excitement. Her hair and makeup will be captured in photos forever! This decision is not one a bride takes lightly.

Since it is already a big decision for a bride to make, Sammy wanted to make it as easy as possible. I worked to create a website that would help potential clients feel comfortable and confident in Sammy's sweet and outgoing personality as well as in her abilities as an artist, which eliminated most of the back and forth she was experiencing previously.