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The 5 Rules of Recruiting

Let’s talk all things recruiting! When it comes to recruiting people to join your network marketing team, there could be a couple reasons as to why things feel challenging. The first reason being you simply haven’t given it enough time. Recruiting is NOT an event. It is very much a process, and it takes time to build know, like, and trust with people. That is not something that can be rushed. Things may feel slow, but that is normal! Be patient!

Another reason recruiting could feel challenging is you are not showing your face regularly to talk about your offer and/or opportunity. It takes about 15-20 touches on average (touches meaning different days, stories, posts, etc. about your product or opportunity) for it to even land on someone’s radar.

Bottom line is that if you want people to join you in business, 1) you have to show your face regularly and consistently to build trust with people, and 2) give yourself enough time for your actions to compound. Trust that everything you are doing is adding up in a really big way, even if it doesn’t feel like that’s the case right now.

All of that said, let’s discuss the 5 rules of recruiting in network marketing ⤵️

1.) The 90-Day Rule

On average, it takes roughly 90 days for someone to make a decision about you and whether or not they want to do business with you. While you can't rush someone's decision, you can show up consistently to build trust with that person to nudge them in the right direction. This works well because there is something about having a consistent presence that subconsciously creates security for people. They think to themselves, “This is someone I can trust because I know they will be there.”

Now, I say 90 days, but this is an average. Every person who eventually joins you in business is going to have their own timeline of when they are ready to jump in. This could be a span of 3 months or 5 years. You can’t control or rush someone’s sense of timing. You can, however, control how consistently you show up and how you communicate your offer to them.

I’ve had plenty of people come to me to ask questions about my product or opportunity, and it’s another 6 months before they decide to pull the trigger and join me. People are paying attention to how consistently you are showing up. They don’t want to join someone who is going to be wishy washy or quit in a year’s time. That is why it’s important you continue to show up for your business even if it feels like no one is engaging.

2.) The Rule of Relational Equity

Just like the equity in your home, the more value you invest into the home, the greater the value or equity (i.e. investing $50k into a remodel increases the value by $100k).

Relational equity is similar. It requires time and effort to build, but the value that comes about when the relational equity is established greatly exceeds your initial investment.

The best part about developing relational equity with a person is you will have established a genuine relationship with them.

How can you earn relational equity? ⤵️

Establishing relational equity with a potential customer or business partner comes from giving freely of your time while offering valuable content and resources that helps that person solve a problem for free.

Relational equity → Trust → $$$

Focus on building that relational equity over making sales, and the sales will inevitably follow!

3.) The Law of Timing

You cannot rush someone’s sense of timing.

Be careful not to jump the gun too quickly when it comes to your offer. When you put pressure on the sale, you have made it about your need rather than about the other person. This breaks trust with people, and it’s really hard to earn that trust back once it has been broken.

This ultimately goes back to the 90-day rule. While you can't rush the process, you can show up consistently to continue to build trust with that person, and when they are ready, they are really ready!

4.) The High Intention-Low Attachment Concept

The idea behind this is that, when you show up on social media or in conversations, it is with the highest of intentions, expecting nothing in return and having no agenda whatsoever. Now that doesn’t mean you never talk about your product or never try to sell your offer. It just means that when you make your offer, it’s with the intention to truly help someone solve their specific problem, yet you are completely unattached to the outcome.

The paradox here is, when you engage in conversation and create content with the highest of intentions to serve your audience, and you eliminate the need for a sale or a sign up, the sales and sign ups happen eventually anyways.

Because you've shown up with no agenda and with that heart to truly help others, people trust that you are the right person for them to join or buy from.

5.) Being Relational Over Being Transactional

When you are transactional, you are essentially looking at everything from a short-term perspective, and because of this, you rush, putting your needs over the customer's.

Transactional can look like being in conversation with someone and thinking, “When can I make my pitch?" This has nothing to do with the customer and everything to do with your need for a sale.

Being relational, on the other hand, is focused on the long term, and every conversation is driven by a genuine interest in the person. When you are more focused on building relationships with people, you can get to know them individually and ask questions to learn their likes, their dislikes, their struggles, their desires, their needs, and their wants. If you know a person’s needs, wants, desires, etc., you can sell to them!

It’s also important to get to know them better, so you can determine if they would even be a good fit for your offer in the first place. You don’t want to sell something to someone unless it is genuinely a good fit for them. Otherwise, everyone loses.

Be sure to come to your conversations with no agenda other than to connect and get to know the person. Trust that the sale or sign up will eventually happen if they are the right fit.

To recap, the 5 rules of recruiting are:

1) The 90-Day Rule

2) The Rule of Relational Equity

3) The Law of Timing

4) The High Intention-Low Attachment Concept

5) Being Relational Over Being Transactional

This is the way of network marketing in today’s age, and relationships are king! If you have had previous experience with a leader or upline telling you to message 20 people a day, and you do it, but you get ghosted, it probably comes down to the fact that there wasn’t enough trust established yet.

If you want to improve your recruiting, center your efforts around helping people to solve their problems. This builds trust with people, and trust builds your business!

If you haven't already, check out my follow up to this blog HERE.