Are you posting on Instagram every single day, multiple times a day and still not seeing results? 👎🏼
This could be because:
1️⃣ You haven’t targeted a specific audience.
When you know exactly who you're speaking to, you know their needs, their wants, their struggles, etc. When you know this information, you can make content to help them and/or solve their problem. When you make content with them in mind, they feel connected to you because you are giving them exactly what they are looking for!
2️⃣ You’re posting inconsistently + randomly.
By sticking to a consistent posting schedule, you’re essentially letting your followers know that they can count on you, that you are not going to disappear on them. This builds trust and credibility with your audience.
3️⃣ You’re not engaging with your audience.
It is called SOCIAL media for a reason. Being readily available for conversation builds connection and community. If you want people to trust you, you have to connect with them!
4️⃣ You're not solving a problem.
If you aren't solving a problem for someone, what reason do they have to stick around? People are not following you because you sell a specific product or because you have kids, dogs, etc. They are following you because they believe that you are the person that will finally help them to solve a specific problem.
5️⃣ You’re posting “look at me” content rather than “learn from me” content.
"Look at me" content is all about us versus "learn from me" content is all about the consumer. With "learn from me" content, you are helping make their life better in some way, shape, or form, and when you can solve a problem for free, people trust that you have all the answers. You become the go-to person, and they can't help but want to work with you!
Instead of focusing too much on HOW OFTEN you are posting, focus instead on the quality of your content. You can post all the things, but if your content doesn’t educate, serve, or add value to your ideal person, you aren’t going to convert your viewers into followers.
That is why having a content strategy is CRUCIAL! Your content strategy is what (almost) guarantees that your ideal person will click follow because it is obvious that you can help them solve a problem! 🤩
Be specific ➡️ Be consistent ➡️ Be personable ➡️ Be a problem solver ➡️ Be an educator 🚀